Medecins Sans Frontieres UK web site
Background
Médecins Sans Frontières (MSF) is an independent international medical humanitarian organisation that delivers emergency aid in more than 60 countries. MSF UK were keen to leverage their huge library of images, video and audio, and utilise their site more effectively to attract volunteers such as medics and nurses.
Requirement
Chameleon Net was asked to produce a brand new website for MSF that incorporated their multimedia content and enabled them to manage their web content internally. MSF also specified an online sign-up system for prospective volunteers.
Solution
Featuring multimedia audio and video from MSF’s field projects, the site aims to give visitors a more immediate, interactive view of the organisation’s work. Chameleon Net focused on the creative presentation of MSF’s existing resource to inform the design process and the site’s functionality:
- High resolution photography incorporated into the page headers
- Dynamic, sliding ‘featured content’ panels
- Google Maps mash-up, mapping locations of MSF activities
The new website’s state-of-the-art job application system allows the entire application process to be conducted online, with data stored automatically in an HR database. The CMS technology allows any non-technical user at MSF to easily drag and drop content into the website.
Results
Unique visitors to the new site in both May and June 2008 were up by nearly 400% compared with the same months in 2007, with overall visits up by an impressive 900% and page views increasing by over 480% for the same period.
“The site features first hand accounts from our volunteers working in crisis zones, as well as videos, slideshows and podcasts about medical and humanitarian issues. We hope the new site will give our supporters, and visitors in general, a unique insight into what we do and why we do it.
We also plan to use the site to raise awareness of many of the people and places in the world consistently overlooked by the world’s media and to draw attention to the many humanitarian crises happening away from the media spotlight.” Lucy Clayton, Head of Communications at MSF UK